In examining upgrades for the Google Chrome web browser, we see a different pattern. It reflects a regular cadence of upgrades, as well as a strong opt-out policy that makes it difficult for users to ignore update notifications. As seen in Figure 42, endpoints running the newest version stay relatively steady over the course of many weeks.

The Chrome data shows that users recover relatively quickly. In the case of regular updates, one week is roughly the recovery timeline. In one span of 9 weeks running through Q2 and Q3 of 2016, however, there were seven updates. During this time the population recovered, but upgrade fatigue began to set in. The percentage of users staying with an older version steadily climbs despite the majority of the population recovering.

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